A Business Call Gets Stood On Its Head

Just days ago, my wife and I were feeling sorry for Brandon Brown, the NASCAR driver who, during an interview after a victory, inadvertently became the viral anti-Biden meme when the interviewer deliberately misinterpreted the crowd's "[redacted] Joe Biden" chant as "Let's go, Brandon!" It seemed as though his good fortune suddenly went bad on him, since without any action or expression on his part, his name suddenly became an in-your-face political statement, the sort of thing that conventional sponsors avoid like the plague unless it's Black Lives Matter.

A week or so ago, articles were running on the difficulty the guy was having lining up sponsors, especially, as one writer puts it,

“Let’s Go, Brandon” is a manifestation of the class warfare that increasingly characterizes American society. It’s the cry of the working class, bold and joyous, utterly uncontrollable. It has energy and cheer, while the pathetic moaning of the ruling caste’s spokescreatures is rote, boring, and bereft of any power. The regime-approved memes our elite’s minions repeat on cable and in social media are the chant of serfs.

There used to be mainstream ads that even echoed this -- "Have a Coke and a smile," for instance, or for that matter, Apple's "1984" ad, or its "Think Different" campaign. As of this morning, Brown's problems have gone away. A sponsor realized there was money to be made in the bold and joyous, in energy and cheer.

NASCAR driver Brandon Brown is now being sponsored by a cryptocurrency named after the politically charged 'Let's Go Brandon' chant he unwittingly inspired, days after complaining that the phrase had cost him sponsorships.

'I'm excited to welcome @LGBcoin_io aboard my No. 68 Chevrolet Camaro as our 2022 NASCAR Xfinity Series full season primary partner!' Brown announced on Twitter Thursday. Brandon shared a glossy video of himself walking up to his red, white and blue shevy [sic] emblazoned with the LGBCoin logo.

Brown, 28, unintentionally sparked the phrase the national anti-Biden chant after NBC sports reporter Kelli Stavast confused the crowd jeering 'F*** Joe Biden' for 'Let's Go Brandon!' at a NASCAR event in Alabama on October 2.

. . . 'We are proud to support Brandon this season, to help him continue his American dream,' James Koutoulas, LGBcoin HODLer and founder of Typhoon Capital Management, said in a press release.

'If we do our job right, when you think of us, and you hear, 'Let's Go Brandon,' you'll think and feel, 'Let's Go America.'

In wake of the new sponsorship, Brown - who is being referring to as 'America's Driver' by the cryptocurrency - will sport a red, white and blue Camaro with the logo and wordmark of LGBcoin during the upcoming season.

After securing funding from a portfolio of crypto entities this past year, he is now the first NASCAR driver to land multiple crypto deals.

He also distinguishes himself as an early attractor for meme and crypto partnerships.

'Having the financial support of LGBcoin is incredible, especially at such a pivotal time in our team's growth as we work to build to the next level of competition,' the pro-racing driver said.

This sort of thing, properly applied, has worked effectively in the past.