"This Was One Single Can"
It looks like after more than a month of the ongoing Dylan Mulvaney-Bud Light debacle, Anheuser and its parent have settled on a communications strategy: their market is overreacting. Per the Daily Wire: Anheuser-Busch is trying to convince wholesalers that the Dylan Mulvaney controversy that has caused sales of Bud Light to plummet has been overblown. The brewery sent a letter to wholesalers about the backlash to the trans-identifying influencer posting a TikTok video with a can of Bud Light that had Mulvaney’s face on it. In the video, Mulvaney celebrated 365 days of “being a woman.” “This was one single can given to one social media influencer,” the letter declares. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.” It looks like the global conglomerate that owns Anheuser Busch has signed on to this version aS well. Per CNN: Anheuser-Busch InBev CEO Michel Doukeris addressed the Bud Light controversy in the c...