Inflection Point?
Yesterday, Mark Dice asked a question I haven't heard anyplace else : what is Bud Light going to do for Pride Month, which is coming up in June? Apparently they've had major campaigns in the past, as the artwork above reflects. Are they going to try to pull this off again? They've already gone out of their way to put themselves between a rock and a hard place. For instance, Though it didn’t come in June, Bud Light recently made a play for queer consumers when it produced a single can of the brand’s beer featuring trans TikTok influencer Dylan Mulvaney’s likeness. On April 1, Mulvaney made an Instagram post promoting Bud Light to her nearly 2 million followers. But the company’s response to the conservative backlash that followed suggests that its campaign didn’t come with any real commitment to inclusion. . . . After what's been reported as a significant dip in sales, the company tucked tail and sought to distance itself from Mulvaney. Anheuser-Busch C...