Is Bezos Overrated And Out Of Control?
Two weeks ago, Jeff Bezos stepped into one of the biggest PR disasters you could imagine. Aaron Cohen, a PR and brand executive. wrote : Jeff Bezos’ Blue Origin may have made history on Monday for sending an all-woman crew into sub-orbit on its New Shepard rocket ship for all the wrong reasons. From a pure PR perspective, this was a Jupiter-sized faceplant. . . . It reeks of poorly performed virtue signaling. Showing extremely privileged women taking a magical vacation into space as passengers while leaving common folk grinding away at their hamster wheel does not a good deed make. . . . It is difficult to imagine any PR team approving this launch without waving flaming red flags. But just yesterday, Amazon and Bezos stepped in it yet again : Punchbowl News reported on Tuesday that, according to a source familiar with the matter, the e-commerce giant will start showing the figure added to the value because of the duties right alongside a product’s total pric...