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Showing posts from May 3, 2023

Bud Light Apocalypse

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There's no need to dwell at length on what's starting to look like a steady decline in Bud Light's numbers -- for instance : In the week that ended April 22, the brand’s in-store sales plummeted more than 26%, according to figures reported by Bump Williams Consulting, a Connecticut-based firm that specializes in the alcoholic beverage industry. And the decline is only accelerating. The week before, sales dropped by 21%. The week before that, it was 11%. . . . But if the company can’t stop the decline in sales, especially as the peak beer-drinking summer season approaches, “then Bud Light is in serious trouble this year. And I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” Williams said. But I think the most significant comments came in Tim Pool's podcast yesterday , where he said at about 0:50, I'm hearing people talk about how at bars, it's not even political. There are people chatting t...