In The Shadow Of Mt Hollywood

So after two weeks of radio silence, Anheuser Busch sent out its US CEO to issue a bland non-apology for the Dylan Mulvaney fiasco. I went looking for pictures of Brendan Whitworth, and what I found was what you'd expect -- he's a pretty boy, there to look good at employee town halls, but someone else is running the show. People have been parsing out just what he intended to say in his statement , but I think the real lesson in this episode is that everyone has a boss, including the US CEO of Anheuser. Over a two-wwek period when Bud Light went radio silent on social media, yuou can bet there was a lot of behind-the-scenes chatter between New York and Brussels, where Mr Whitworth's bosses are, about the impact of the Dyhlan Mulvaney controversy, with Whitworth giving happy talk, the way pretty boy CEOs do, about how this is just a blip, it'll all blow over, and so forth. Finally the bosses in Brussels lost patience and told him to say something, except by this point h...