Two Corporate Crises
Maybe it's because even conservative media seems to be on permanent spring break, but one observation I simply haven't seen is that both the Bud Light-Dylan Mulvaney fiasco and Tucker Carlson's firing from Fox are textbook corporate crises. I sometimes worked in corporate contingency planning when I worked, so I have some familiarity with the field. Of the two, Anheuser-Busch seems to be the company that belatedly recognized it was facing a textbook crisis, but its response was, and continues to be, nevertheless textbook wrong. Over the weekend, this news came out : Anheuser-Busch executives have promised beer distributors that going forward marketing will be heavily screened following Bud Light's Dylan Mulvaney backlash. Bosses held a closed-door meeting with distributors in Washington, DC, this week where they laid out future plans - and promised to 'spend heavily' on Bud Light to salvage its public image, according to reports. Accounts differ on...