The 1984 Apple Super Bowl Commercial: How Things Have Changed
In 1984, Apple was Apple, and the Super Bowl was the Super Bowl. Steve Jobs ran the commercial to introduce the Mac, and the Super Bowl was the place to introduce it. The theme of the ad was that the Mac would show how 1984 wouldn't be like 1984. How things have changed. Just for starters, the female hammer thrower in the ad would mow have to be a transsexual guy, just to show how woke Apple is. But I have no reason to think ratings for this year's Super Bowl won't continue to reflect declining interest in the game, what with narcissistic, ultra-privileged, multimillionaire players taking a knee during the anthem mostly just to insult the fans for being racists. Beyond that, Apple's changed. Jobs launched the Think Different campaign in 1997, a generation ago. "[H]e claimed specifically that 'you always had to be a little different to buy an Apple computer.'" Off the top of my head, I'm not sure if Apple still even sells computers. It...