Only Tom Wolfe Could Have Dreamed This Up

I woke up this morning to discover that a Miller Lite ad from Women's History Month last March has gone viral. I watched several YouTubes on the ad -- indeed, a couple of YouTubers have already done multiple videos on it -- and just trying to parse out the message, as far as I can tell, its pitch is that Miller ads used to be sexist back in the day, because they featured women in bikinis. However, Miller now regrets this, apparently because women actually invented beer, or something like that. So Miller has more or less begun a campaign to get people to look in their garages for old beer ads, or something like that, and maybe send them in to Miller, which will shred them and turn them into compost. Miller will then either donate the compost to hop growers, who will donate the hops to women-owned breweries, or maybe donate the compost to women-owned breweries directly so they can start to grow the hops themselves, or something like that. But I don't see any place Miller w...