Semi-Denouement For Bud Light
This moirning's news was full of gleeful headlines that the horsefaced and sublimely self-satisfied Alissa Heinerscheid, late brand marketing VP for Bud Light, is on leave of absence : Anheuser-Busch has shared a statement with Beer Business Daily, informing the publication that Bud Light marketing VP Alissa Heinerscheid is off the brand in the wake of the Mulvaney Bud Light can controversy. “We understand she has decided to take a leave of absence,” Beer Business Daily announced. “Todd Allen is now VP of Bud Light, reporting directly to CMO Benoit Garbe. It appears Todd was most recently VP of global marketing for Budweiser.” However, I posted a week ago that Alissa was already out, and that she'd deleted her LinkedIn profile was a good indication. I suspect that she hadn't been in to the office since the Dylan Mulvaney story broke. But let's read some other tea leaves here. The story says, “Todd Allen is now VP of Bud Light. . . . It appears Todd was most rece...