Let's Take A Closer Look At Dylan Mulvaney And Bud Light

One of the few news stories to hold its own against the Trump indictment over the last several days has been Bud Light's advertising endorsement of TikTok trans entertainer Dylan Mulvaney:

The trans activist revealed Saturday that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of "girlhood" that Mulvaney recently reached. Mulvaney said the cans were her "most prized possession" on Instagram with a post featuring "#budlightpartner." A video then featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign.

This story supports two of the points I've been making lately, first, that the traditional Ivy League upper class has allied itself with the special-pleading sexual fringe (as well as the urban petty criminal class, but that's a separate subject), and second, that transsexualism is so outside natural law that almost nobody actually wants to have sex with a transsexual.

On the first question, I was fascinated to learn about the background of Alissa Heinerscheid, the Anheuser VP who's running the Bud Light campaign. A screenshot from Linkedin:

As I've sometimes noted here, an Ivy degree is less an indicator of social class than whether someone attended an exclusive prep school, and Groton's alumni include Dean Acheson, Louis Auchincloss, McGeorge Bundy, William Bundy, Henry Francis du Pont, Averell Harriman, Endicott Peabody, Franklin Delano Roosevelt, and John Hay Whitney. Her wedding announcement appeared in the New York Times:

Alissa Mary Gordon and Henry Charles Heinerscheid were married Saturday evening at St. James by-the-Sea Episcopal Church in La Jolla, Calif. The Rev. John H. Finley IV, an Episcopal priest, performed the ceremony, with the Rev. Eleanor Ellsworth, also an Episcopal priest, taking part.

The bride, 27, and the bridegroom, 28, met at Harvard, from which they both graduated cum laude. In August, they will each begin studying for an M.B.A. at the University of Pennsylvania.

The Rev John H Finley IV is also a graduate of Groton School and Harvard College, and he lives in downtown Boston with his husband, Stan McGee.

Her father, Douglas B Gordon, is also a Harvard alumnus and, although he's an attorney, he was also Executive Vice President and Board Member of the Gordon Jewelry Corporation, "the second largest retail jeweler in the USA". He then became President/CEO and Board Member of the Patton Foundation, a "nonprofit founded by granddaughter of General George S. Patton, Jr".

This suggests to me that Ms Gordon Heinerscheid's family is extremely well-connected, although for someone in her father's position -- the apparent beneficiary of a jewelry fortune -- he seems not to have lasted all that long in any of his various career choices, even at running the family business. In fact, it appears that he was the last Gordon to run Gordon Jewelers, which had been in decline under his leadership:

The Gordon Jewelry Corporation, a Houston-based retail jewelry company, agreed today to be acquired by the closely held Zale Corporation for $36.75 a share, or about $311 million, the companies said today.

The cash sale of Gordon, a family-controlled company that was started as a general store in 1905 by Meyer M. Gordon, a Lithuanian immigrant, ends months of speculation over its future.

The shares of Gordon, which traded between $15 and $18.50 in 1988 because of the company's flagging performance in recent years, jumped to $24 in April, when Gordon said it had hired Goldman, Sachs & Company and was considering a sale or a restructuring.

. . . Gordon family members, their relatives and several other investors owning 54 percent of the company have agreed to tender their shares to Zale, the companies said.

But leaving that aside, we can only conclude that the family is upper-crust. Interesting as well is that the Gordon family patriarch was a Jewish immigrant from Lithuania, and the Gordon family endowed the Gordon Chapel at Houston's Temple Beth Israel, but Alissa and her husband were married at an Episcopalian parish -- I've noted in the past that exclusive New York apartment buildings began to be opened to "Episcopalian Jews" in the early 20th century.

This is the background of the executive who decided it would be a great idea to partner with Dylan Mulvaney to rebrand Bud Light. If you google Alissa Heinerscheid, you learn a lot, actually -- there's a story about how she's dealing with the COVID lockdowns in a 2021 New Yorker piece. She seems to have everyone who's anyone in her rolodex.

To my second question, whether trans women turn anyone's crank, the UK Daily Mail reports,

'Why will nobody kiss me?' Dylan Mulvaney's man-to-girl transition has won her TikTok fame, riches, and allies in the White House, but left her lonely and undateable.

. . . Now the trans poster girl has revealed how her personal relationships have fallen apart, that she struggles to get a date — and is still to be kissed 'as a girl'.

A 2019 Breitbart piece discussed a study that examined the sexual unattractiveness of transgender people:

The government should intervene to boost the sexual attractiveness of transgender people because they are sexually rejected by roughly 97 percent of heterosexuals, and by most gays and lesbians, according to a survey by pro-transgender advocates.

. . . The government intervention is needed because the authors admit their survey of 956 people shows that transgender people are sexually unattractive.

The survey contained a disproportionately large share of young female Canadian graduates and American sexual minorities, but only 3.1 percent of the straight men and women said they would date transgender people.

Transgender men who try to live as women face sexual rejection from 71 percent of lesbians and 97.3 percent of men, the survey said. The survey did not say if the men had undergone cosmetic surgery.

It seems fairly plain that transsexualism is a largely manufactured preference that's being forced on the public by an out-of-touch upper class. Ms Gordon Heinerscheid appears to be the creature of an extensive network that enables this high-level campaign to rework the culture. However, Jeff Goldstein errs in calling trans wokery cultural Marxism:

Whether it’s a country music drag act, a trans-identified light beer, or a march for willing subjugation and a surrender of natural rights to the State, the memetics of cultural Marxism are performative — phony Maoist struggle sessions delivered in swarms to project strength and to dispirit opponents by displaying the inevitability of the mob and its power. It’s a cultural troll. It’s their way of telling you that they are in charge, and that you are helpless. You will conform. You must. What else is there?

What we're seeing with Bud Light is actually an alliance of the Ivy League upper crust -- including inherited wealth and even Episcopalianism of all things -- with the sexual fringe. Neither the upper class nor the sexual fringe has anything to do with Marx or his philosophy, either as he envisioned it or as it was practiced under Marxism-Leninism, Maoism, or any other variation. I don't think we'll be able to confront upper-crust wokery unless we make a greater effort to understand it.